Learn about C2PA

The open standard behind content provenance — built so publishers, creators and audiences can trace where content really comes from.

What is C2PA?

The Coalition for Content Provenance and Authenticity (C2PA) tackles the spread of misleading content online with technical standards that track a piece of media's source and history — its provenance.

Adobe, Amazon, BBC, Google, Meta, Microsoft and OpenAI are among the companies now backing C2PA. It grew out of a merger between the Content Authenticity Initiative (CAI) — Adobe's effort to bring context and history to digital media — and Project Origin, Microsoft and BBC's initiative against disinformation in news.

Learn more at C2PA.org

Key Benefits of C2PA

Verifiable provenance

Cryptographic metadata records a file's source and history, keeping it traceable from creation all the way to distribution.

Industry-backed

Adobe, Microsoft, Google, Meta and OpenAI are among the major tech players driving adoption forward.

Open standard

A free, open specification anyone can build on — good for transparency, good for interoperability across platforms.

C2PA Coalition Members

Leading organizations across technology, media, and publishing have joined forces to establish and promote C2PA standards.

Adobe
Amazon
BBC
Google
Intel
Meta
Microsoft
OpenAI
Publicis Groupe
Sony
Truepic

How VeriqX puts C2PA to work

VeriqX embeds C2PA/Content Credentials provenance metadata directly into your AI-generated content, so your work always carries verifiable proof of how it was made.

Learn more about C2PA

C2PA Official Website

Everything about the coalition, its specifications and the latest updates.

Visit C2PA.org

Technical Documentation

The full C2PA spec and implementation guidelines for developers.

View the docs